Publication Design - Chandan Yatra
Publication Design - Chandan Yatra
Chandan Yatra
Chandan Yatra
A community-led identity system for the everyday streets of India. Helping local vendors become visible, recognisable, and trusted.
A community-led identity system for the everyday streets of India. Helping local vendors become visible, recognisable, and trusted.
Design Intent
Design Intent
The design aims to feel personal, not corporate, rooted in the neighborhood, not the world stage, and useful before it is decorative. One identity that works across every vendor and still makes room for each vendor’s own story.
The design aims to feel personal, not corporate, rooted in the neighborhood, not the world stage, and useful before it is decorative. One identity that works across every vendor and still makes room for each vendor’s own story.
Guides
Guides
Dr. Anil Sinha · Prof. Saurabh Vyas
Dr. Anil Sinha · Prof. Saurabh Vyas
Timeline
Timeline
4 weeks
4 weeks
01 / Rooted in Forest
01 / Rooted in Forest
A hardbound cover wraps the sandalwood grain into a flowing landscape, and a sailing ship crosses it as a nod to the journey.
A hardbound cover wraps the sandalwood grain into a flowing landscape, and a sailing ship crosses it as a nod to the journey.
Core Problem
Core Problem
Sandalwood is familiar to everyone, yet its layered story is rarely told. Most writing about it is either:
Too scientific and dry
Too commercial and product-led
Too scattered to leave a lasting impression
Sandalwood is familiar to everyone, yet its layered story is rarely told. Most writing about it is either:
Too scientific and dry
Too commercial and product-led
Too scattered to leave a lasting impression
Key Insight
Key Insight
The problem is not a lack of knowledge, but a lack of pace.
Sandalwood already lives in people’s memories and rituals. Design’s role is to slow the reader down and let them notice it, not to explain it away.
The problem is not a lack of knowledge, but a lack of pace.
Sandalwood already lives in people’s memories and rituals. Design’s role is to slow the reader down and let them notice it, not to explain it away.
Process
Process
Research — Narrate — Illustrate — Print
Research — Narrate — Illustrate — Print
02 / Designing the Story
02 / Designing the Story
One tree. Many journeys.
One tree. Many journeys.
Each chapter gets its own colour world and illustration, so the reader moves from forest to temple to healing to fragrance without losing the thread.
Each chapter gets its own colour world and illustration, so the reader moves from forest to temple to healing to fragrance without losing the thread.
Illustration Ideations
Illustration Ideations
Colour Palette
Colour Palette
Typeface
Typeface
Graphics
Graphics
The publication uses a flat vector narrative illustration style, inspired by Indian folk forms and cultural symbolism. Layered botanical motifs, earthy colours, and minimal shapes create a calm, spiritual mood that reflects sandalwood’s journey through forests, rituals, and memory.
The visuals remain simple yet expressive, allowing story, heritage, and fragrance to flow together across the spreads.
The publication uses a flat vector narrative illustration style, inspired by Indian folk forms and cultural symbolism. Layered botanical motifs, earthy colours, and minimal shapes create a calm, spiritual mood that reflects sandalwood’s journey through forests, rituals, and memory.
The visuals remain simple yet expressive, allowing story, heritage, and fragrance to flow together across the spreads.
03 / Built to be read slowly
03 / Built to be read slowly
04 / The Finished Book
04 / The Finished Book
More Works
