Social MEdia
Social MEdia
Ajmal Perfumes India
Ajmal
Perfumes India
Bringing a legacy fragrance house into today’s feed, through product creatives and stories told in the voice of contemporary people.
Bringing a legacy fragrance house into today’s feed, through product creatives and stories told in the voice of contemporary people.
Design Intent
Design Intent
Keep the weight of the legacy without making it feel old. Every post had to honour Ajmal’s heritage and still sound like something a young person would stop for.
Keep the weight of the legacy without making it feel old. Every post had to honour Ajmal’s heritage and still sound like something a young person would stop for.
Role
Role
Perfume creatives:
Posts, Festive posts
Carousels, Reels Video, Instagram Stories
Perfume creatives:
Posts, Festive posts
Carousels, Reels Video, Instagram Stories
01 / Legacy, in today’s voice
01 / Legacy, in today’s voice
A heritage house, told through the people who wear it now.
A heritage house, told through the people who wear it now.
Core Problem
Core Problem
Legacy brands carry rich history, but on social media it can read as distant or formal. Younger audiences scroll past heritage unless it connects to how they think, dress and express themselves.
Ajmal’s feed had to:
Sell individual fragrances with clarity
Tell the legacy without feeling like a history lesson
Feel current while staying unmistakably Ajmal
Legacy brands carry rich history, but on social media it can read as distant or formal. Younger audiences scroll past heritage unless it connects to how they think, dress and express themselves.
Ajmal’s feed had to:
Sell individual fragrances with clarity
Tell the legacy without feeling like a history lesson
Feel current while staying unmistakably Ajmal
Key Insight
Key Insight
Heritage becomes relevant when it is spoken through present-day people.
Pairing real contemporary thoughts and style with the brand’s story turns legacy from something to be admired into something to be worn.
Heritage becomes relevant when it is spoken through present-day people.
Pairing real contemporary thoughts and style with the brand’s story turns legacy from something to be admired into something to be worn.
Process
Process
Understand — Interpret — Design — Post
Understand — Interpret — Design — Post
02 / The perfume creatives
02 / The perfume creatives
Making scent visible.
Making scent visible.
04 / Eld Al Aldha
04 / Eld Al Aldha
05 / Influencer- @nabeelsarangi X Wisal Layl
05 / Influencer- @nabeelsarangi X Wisal Layl
Influencer- @vishalarathore X Aristocrat
Influencer- @vishalarathore X Aristocrat
Influencer- @wildchild_arts X Summer Aurum
Influencer- @wildchild_arts X Summer Aurum
06 / New Perfume Launch - Evoke red
06 / New Perfume Launch - Evoke red
07 / Ajmal X Ayc- Instagram Story & Carousels
07 / Ajmal X Ayc- Instagram Story & Carousels
08 / Performance Marketing Ads
08 / Performance Marketing Ads
More Works
Good design starts with a question and evolves into a story worth telling.