Packaging Design- Marico (BANGLADESH)
Packaging Design- Marico (BANGLADESH)
Parachute Naturale Shampoo
Parachute Naturale Shampoo
A four-variant shampoo range, designed to be recognised in seconds, from a ₹-sized sachet to the shelf.
A four-variant shampoo range, designed to be recognised in seconds, from a ₹-sized sachet to the shelf.
Design Intent
Design Intent
Make four different variants feel like one family. Each pack had to say what it does, through colour, ingredient and one clear claim, before anyone read a word.
Make four different variants feel like one family. Each pack had to say what it does, through colour, ingredient and one clear claim, before anyone read a word.
Guide
Guide
Senior Creative director -Sagar Mhaske
Senior Creative director -Sagar Mhaske
01 /The range
01 /The range
One coconut-milk base. Four variants. One shared system.
One coconut-milk base. Four variants. One shared system.
Core Problem
Core Problem
Sachets are small, sold in strips, and seen from a distance in busy stores. With four variants on one rack, the shopper has seconds to tell them apart.
The design had to:
Look like one brand family
Separate each variant at a glance
Fit the logo, claim, ingredient and benefit on a very small surface
Sachets are small, sold in strips, and seen from a distance in busy stores. With four variants on one rack, the shopper has seconds to tell them apart.
The design had to:
Look like one brand family
Separate each variant at a glance
Fit the logo, claim, ingredient and benefit on a very small surface
Key Insight
Key Insight
The coconut is the constant, and the hero ingredient is the variable.
The coconut is the constant, and the hero ingredient is the variable.
Process
Process
Brief — Visual — Pack — Apply
Brief — Visual — Pack — Apply
02 / Building the visual
02 / Building the visual
One coconut. Four stories.
One coconut. Four stories.
Every variant starts with the same split coconut, then adds its own ingredient: aloe, black olive, hibiscus or onion. Each element was sourced, cut out and composed so that lighting, scale and the water splash matched across all four packs.
Every variant starts with the same split coconut, then adds its own ingredient: aloe, black olive, hibiscus or onion. Each element was sourced, cut out and composed so that lighting, scale and the water splash matched across all four packs.
Client-supplied: oil drop and olive. AI-generated: oil drop where no stock was available.
Client-supplied: oil drop and olive. AI-generated: oil drop where no stock was available.
03 / Designing the sachets
03 / Designing the sachets
Each sachet follows one order of reading: logo, variant name, claim, ingredient. The claim badge (“2X Silky”, “2X Shine”, “Repairs 5 hair problems”, “Up to 3X less breakage”) sits in the same position on every pack, so shoppers learn the system once and it works for all four.
Each sachet follows one order of reading: logo, variant name, claim, ingredient. The claim badge (“2X Silky”, “2X Shine”, “Repairs 5 hair problems”, “Up to 3X less breakage”) sits in the same position on every pack, so shoppers learn the system once and it works for all four.
Colour codes the variant: green for care, red for repair, maroon for hair fall, black for shine.
Black as the premium cue: the shine variant breaks from white to stand out as the hero of the range.
“NEW” flag: a corner flag in each variant’s colour, kept out of the way of the logo.
Colour codes the variant: green for care, red for repair, maroon for hair fall, black for shine.
Black as the premium cue: the shine variant breaks from white to stand out as the hero of the range.
“NEW” flag: a corner flag in each variant’s colour, kept out of the way of the logo.
04 / One system, every format
04 / One system, every format
The sachets are part of a larger range that includes 160 ml bottles. The same hero visuals, colour logic and claim badges carry across both formats so the line reads as one on shelf.
Note- Bottle layout by Krishna (Intern), shown for range context.
The sachets are part of a larger range that includes 160 ml bottles. The same hero visuals, colour logic and claim badges carry across both formats so the line reads as one on shelf.
Note- Bottle layout by Krishna (Intern), shown for range context.
05 / In-store communication
05 / In-store communication
Baalon mein Jaan.
The POS material carries the range into stores through a banner and bottle-shaped standees. Three benefit tiles (Nourished Hair, Soft & Silky, Damage Repair) keep the message modular, so the same kit works across store sizes. The blue palette stands apart from the pack colours so the display is noticed from the aisle.
Baalon mein Jaan.
The POS material carries the range into stores through a banner and bottle-shaped standees. Three benefit tiles (Nourished Hair, Soft & Silky, Damage Repair) keep the message modular, so the same kit works across store sizes. The blue palette stands apart from the pack colours so the display is noticed from the aisle.
06 / Applications
06 / Applications
Sachets
Sachets
POS - Super markets
POS - Super markets
MoreWorks
Social Media
Social Media
(04)
Social Media
Social Media
(04)
Publication
Publication
(05)
Publication
Publication
(05)
Good design starts with a question and evolves into a story worth telling.