PubLic Service Announcement (psa)
PubLic Service Announcement (psa)
Microdate
Microdate
Microplastics are now part of everyday life, in the water we drink, the food we eat and the air we breathe. Microdate is a short film campaign that makes the invisible visible and shows that what we throw away comes back to us.
Microplastics are now part of everyday life, in the water we drink, the food we eat and the air we breathe. Microdate is a short film campaign that makes the invisible visible and shows that what we throw away comes back to us.
Design Intent
Design Intent
To shift the conversation from ocean waste to human impact. The film should feel urgent, minimal and personal, disrupting everyday familiarity with hidden contamination.
To shift the conversation from ocean waste to human impact. The film should feel urgent, minimal and personal, disrupting everyday familiarity with hidden contamination.
Guides
Guides
Prof. Saurabh Vyas
Prof. Saurabh Vyas
Timeline
Timeline
4 weeks
4 weeks
01 / Why it matters
01 / Why it matters
A visual language shaped by local stories, not imposed on them.
A visual language shaped by local stories, not imposed on them.
Core Problem
Core Problem
Plastic does not disappear after disposal. It
breaks down into microscopic particles that enter natural systems and move through the food chain.
Most people remain unaware of their daily exposure because microplastics are invisible, making the issue easy to ignore and difficult
to confront.
Plastic does not disappear after disposal. It
breaks down into microscopic particles that enter natural systems and move through the food chain.
Most people remain unaware of their daily exposure because microplastics are invisible, making the issue easy to ignore and difficult
to confront.
Key Insight
Key Insight
The danger of microplastics is not only pollution, but consumption.
What we throw away fragments over time and returns to us through what we eat, drink and breathe.
The danger of microplastics is not only pollution, but consumption.
What we throw away fragments over time and returns to us through what we eat, drink and breathe.
Objectives
Objectives
Raise awareness about the hidden presence
of microplastics
Highlight the long-term impact of plastic consumption
Encourage mindful reduction of daily plastic use
Communicate urgency through strong visual storytelling
Raise awareness about the hidden presence
of microplastics
Highlight the long-term impact of plastic consumption
Encourage mindful reduction of daily plastic use
Communicate urgency through strong visual storytelling
02 / Creative Direction
02 / Creative Direction
Make the invisible visible.
Make the invisible visible.
The film focuses on everyday familiarity disrupted by hidden contamination, creating discomfort and awareness through visual storytelling.
Tone of Voice
Urgent and unsettling · Minimal and direct · Human-centred · Awareness-driven
The film focuses on everyday familiarity disrupted by hidden contamination, creating discomfort and awareness through visual storytelling.
Tone of Voice
Urgent and unsettling · Minimal and direct · Human-centred · Awareness-driven
Script Ideations
Script Ideations
Planning
Planning
Set Planning
Set Planning
Crew Members
Crew Members
Blocking
Blocking
03 / The Final Cut
03 / The Final Cut
More Works
Good design starts with a question and evolves into a story worth telling.